**This file is NOT loaded into any call.** The coach only reads `MATT_PROFILE.md` and `MEMORY.md`
(`skills_loader.curated_files()` returns exactly those two, and `agent.py` destructures only
`profile` + `memory`). So nothing you write here reaches the coach until you copy it across.
**How to use it:** the 2026-07-18 recording is explicit — you write your goals **by hand, on paper,
without AI**, photograph the pages, and those photos become the source of truth. This file is the
template for that hand-written page, and the place to type the pages up afterwards.
**To make a goal reach the coach:** once you've filled a section below, copy the one or two lines that
matter most — your north star and your 30/60-day money goal above all — into `MATT_PROFILE.md` as
`- ` bullets near the top. (Recommended over wiring GOALS.md to load: the coach can only fit ~14
bullets into a live call, so a whole extra file would crowd out the profile. The exact edits to load
this file anyway, if you want that, are in `.tmp/agent-v2/WIRING-PLAN.md`.)
Every `[MATT: FILL]` below is a blank for you. The worked example under each shows the specificity
that makes a goal usable — vague goals ("grow the business") give the coach nothing to hold you to.
**[MATT: FILL]** — one or two sentences.
Not a task, not a metric.
The direction everything else serves.
_Worked example (yours will differ):_ "Build ClientsFlow into a business that funds a free, focused,
self-directed life — where I'm proud of how I spend my days, not just what I earn — and become someone
who ships and sells without needing to be chemically altered to do it."
Recording: _"what I want, but at the same time what will actually bring in money — because that's
what's going to matter in the next month."_ Make this a number with a mechanism, not a wish.
**30-day money goal: [MATT: FILL]** **60-day money goal: [MATT: FILL]** **The mechanism (what actually produces the money): [MATT: FILL]**
_Worked example:_ "30 days: 2 new ClientsFlow retainers at 250k HUF/mo = +500k HUF/mo recurring.
60 days: 4 retainers total. Mechanism: 10 outbound sales conversations/week to warm local businesses —
a SELLING action, not another landing page or automation. If I'm building instead of selling, I'm
avoiding."
**[MATT: FILL]** — a few short "I am" lines.
These feed the spoken declaration in the morning call.
Keep it to a few sentences; the recording says not to overdo it.
_Worked example:_ "I am someone who does the hardest thing first and lets the rest of the day be a
bonus. I sell before I build. I keep my word to last-night-me even when I don't feel like it. I don't
need a substance to be the person I want to be."
**[MATT: FILL]** — name the ideas that feel exciting but are distractions from the money mechanism above.
Writing them down here is how you stop them from hijacking a block.
The coach can point back to this list.
_Worked example:_ "NOT building: a new mentor-agent product, a course, the audio-library app, any new
automation for my own use, a rebrand. All of these are 'building as avoidance'. Parked until the
retainer goal is hit. WIP limit 3."
The recording never settled the length — you said 7 days at the strongest ("as if my life depended on
it, no modification allowed"), 5 days once, and "after a week, better two weeks, I can be more lenient."
Pick ONE and write the end date, because the block-close appeal mechanism depends on the window being
fixed and known.
**The commitment: [MATT: FILL]** **Locked from: [MATT: FILL] → reviewable on: [MATT: FILL]**
_Worked example:_ "Commitment: every day the full morning protocol (cold shower → breathing → 1.5–2h
block on last night's checklist → sit), no modification, no negotiating mid-block. Locked from Mon
2026-07-20 → first review Sun 2026-07-26 (7 days). During the window the system is NOT up for editing —
that's the point."