Goals — v2 — Round 2

telegram-coach/agent-root-v2/GOALS.md
Source: telegram-coach/agent-root-v2/GOALS.md

GOALS — human worksheet (NOT loaded by the coach)

**This file is NOT loaded into any call.** The coach only reads `MATT_PROFILE.md` and `MEMORY.md` (`skills_loader.curated_files()` returns exactly those two, and `agent.py` destructures only `profile` + `memory`). So nothing you write here reaches the coach until you copy it across. **How to use it:** the 2026-07-18 recording is explicit — you write your goals **by hand, on paper, without AI**, photograph the pages, and those photos become the source of truth. This file is the template for that hand-written page, and the place to type the pages up afterwards.
**This file is NOT loaded into any call.** The coach only reads `MATT_PROFILE.md` and `MEMORY.md`
(`skills_loader.curated_files()` returns exactly those two, and `agent.py` destructures only
`profile` + `memory`). So nothing you write here reaches the coach until you copy it across.
**How to use it:** the 2026-07-18 recording is explicit — you write your goals **by hand, on paper,
without AI**, photograph the pages, and those photos become the source of truth. This file is the
template for that hand-written page, and the place to type the pages up afterwards.
**To make a goal reach the coach:** once you've filled a section below, copy the one or two lines that
matter most — your north star and your 30/60-day money goal above all — into `MATT_PROFILE.md` as
`- ` bullets near the top. (Recommended over wiring GOALS.md to load: the coach can only fit ~14
bullets into a live call, so a whole extra file would crowd out the profile. The exact edits to load
this file anyway, if you want that, are in `.tmp/agent-v2/WIRING-PLAN.md`.)
Every `[MATT: FILL]` below is a blank for you. The worked example under each shows the specificity
that makes a goal usable — vague goals ("grow the business") give the coach nothing to hold you to.

North star — the one thing this whole system is in service of

**[MATT: FILL]** — one or two sentences. Not a task, not a metric. The direction everything else serves. _Worked example (yours will differ):_ "Build ClientsFlow into a business that funds a free, focused, self-directed life — where I'm proud of how I spend my days, not just what I earn — and become someone who ships and sells without needing to be chemically altered to do it."

**[MATT: FILL]** — one or two sentences.

Not a task, not a metric.

The direction everything else serves.

_Worked example (yours will differ):_ "Build ClientsFlow into a business that funds a free, focused,
self-directed life — where I'm proud of how I spend my days, not just what I earn — and become someone
who ships and sells without needing to be chemically altered to do it."

Financial goal — ONE primary number, then park the rest (council-verdict R2)

The v2 business goals were diffuse and didn't track how effort converts back to cash. The ruling is **sequenced, not opposed**: do Ovens' cut FIRST — pick the ONE hygiene-standard number and park everything else (parallel goals dilute execution) — THEN attach Hormozi's 30-day cash-recovery check to that single survivor. Recording: _"what I want, but at the same time what will actually bring in money — because that's what's going to matter in the next month."_ Make the survivor a number with a mechanism, not a wish.
The v2 business goals were diffuse and didn't track how effort converts back to cash. The ruling is
**sequenced, not opposed**: do Ovens' cut FIRST — pick the ONE hygiene-standard number and park
everything else (parallel goals dilute execution) — THEN attach Hormozi's 30-day cash-recovery check
to that single survivor. Recording: _"what I want, but at the same time what will actually bring in
money — because that's what's going to matter in the next month."_ Make the survivor a number with a
mechanism, not a wish.

**PRIMARY number (the one goal that stays): [MATT: FILL]** **The mechanism (what actually produces this money): [MATT: FILL]** **30-day cash-recovery check: [MATT: FILL — does the effort/spend to chase this survivor return as cash inside 30 days?

If not, it's floating on savings — say how you'll shorten the loop.]**

**PARKED (everything that isn't the primary number — revisit only after it lands): [MATT: FILL]**

_Worked example:_ "PRIMARY: +500k HUF/mo recurring within 30 days = 2 new ClientsFlow retainers at
250k/mo. Mechanism: 10 outbound sales conversations/week to warm local businesses — a SELLING action,
not another landing page. 30-day cash-recovery check: retainers bill month-1, so the outbound effort
recovers as cash inside 30 days — passes. PARKED: the 60-day 4-retainer target, the audio-library
app, any new automation — none of them is THE number this month; chasing them in parallel is how I
dilute the one that pays."

Identity statements — who I'm being, in the present tense

**[MATT: FILL]** — a few short "I am" lines. These feed the spoken declaration in the morning call. Keep it to a few sentences; the recording says not to overdo it. _Worked example:_ "I am someone who does the hardest thing first and lets the rest of the day be a bonus. I sell before I build.

**[MATT: FILL]** — a few short "I am" lines.

These feed the spoken declaration in the morning call.

Keep it to a few sentences; the recording says not to overdo it.

_Worked example:_ "I am someone who does the hardest thing first and lets the rest of the day be a
bonus. I sell before I build. I keep my word to last-night-me even when I don't feel like it. I don't
need a substance to be the person I want to be."

What I'm explicitly NOT doing right now (the shiny-object parking lot)

**[MATT: FILL]** — name the ideas that feel exciting but are distractions from the money mechanism above. Writing them down here is how you stop them from hijacking a block. The coach can point back to this list. _Worked example:_ "NOT building: a new mentor-agent product, a course, the audio-library app, any new automation for my own use, a rebrand. All of these are 'building as avoidance'.

**[MATT: FILL]** — name the ideas that feel exciting but are distractions from the money mechanism above.

Writing them down here is how you stop them from hijacking a block.

The coach can point back to this list.

_Worked example:_ "NOT building: a new mentor-agent product, a course, the audio-library app, any new
automation for my own use, a rebrand. All of these are 'building as avoidance'. Parked until the
retainer goal is hit. WIP limit 3."

Current commitment and its end date (the locked window)

The recording never settled the length — you said 7 days at the strongest ("as if my life depended on it, no modification allowed"), 5 days once, and "after a week, better two weeks, I can be more lenient." Pick ONE and write the end date, because the block-close appeal mechanism depends on the window being fixed and known. **The commitment: [MATT: FILL]** **Locked from: [MATT: FILL] → reviewable on: [MATT: FILL]** _Worked example:_ "Commitment: every day the full morning protocol (cold shower → breathing → 1.5–2h
The recording never settled the length — you said 7 days at the strongest ("as if my life depended on
it, no modification allowed"), 5 days once, and "after a week, better two weeks, I can be more lenient."
Pick ONE and write the end date, because the block-close appeal mechanism depends on the window being
fixed and known.

**The commitment: [MATT: FILL]** **Locked from: [MATT: FILL] → reviewable on: [MATT: FILL]**

_Worked example:_ "Commitment: every day the full morning protocol (cold shower → breathing → 1.5–2h
block on last night's checklist → sit), no modification, no negotiating mid-block. Locked from Mon
2026-07-20 → first review Sun 2026-07-26 (7 days). During the window the system is NOT up for editing —
that's the point."