Compare the actual productive and restored periods.
Verification and Constraints
PARTIALExplain the missing leads and prove the real booking → payment → Google Sheet journey.
Goal and finish line
End goal: Establish why genuine leads stopped and restore a tested, measurable booking path with the optimized Meta campaign operating.
Done means: An evidence-based diagnosis, a successful real paid booking matched to exactly one raw Sheet row, reliable GTM/Meta tracking, confirmed campaign delivery and a client-ready explanation. Essential unknowns remain open rather than being called solved.
Rules that stay fixed
- Advertising: 4,000 HUF/day, two selected images, two fixed copies, four ads.
- One 5,000 HUF live test booking and its standard automatic Sanyi notification are approved, within USD 20 total incidental spending.
- Preserve client data and offer. No unrelated changes, manual fake Sheet row, separate client message or new security layer.
Facts and unresolved questions
Prior evidence is retained, not a new completion claimInputs → outputsOne short route, implementation left to Astra
Identify the break and what needs repair.
Prove the real journey works end to end.
Explain the result and next performance decision.
Work and proof
Open a card for its two tests and constraintsD1 · Explain where leads stopped
Separate the billing interruption, real booking decline and possible missing Sheet records.
Criteria, constraints and evidence
Observable tests
Preserve
- Do not equate click events or missing Sheet rows with actual bookings.
- Do not invent a single cause, winner or statistical certainty from small or unmatched samples.
Proof: Provider exports and dated change history, an independently reproducible funnel comparison, and the relevant source-to-Sheet reconciliation. Screenshot any decisive provider UI used. Insufficient causal evidence leaves this outcome pending.
Reproducible daily and period funnel reconciled. Nine paid August sources match nine distinct raw rows. Delivery interruption is confirmed. Root cause of zero paid consultations after restoration remains unresolved, so criterion2 is pending.
D2 · Prove paid booking reaches the Sheet
Perform the real customer journey and observe what actually arrives.
Criteria, constraints and evidence
Observable tests
Preserve
- The test’s standard automatic notification to Sanyi is explicitly approved. Do not send separate client or lead messages.
- Respect the shared USD 20 total incidental cap. Preserve real rows, formulas, tab names, notifications and the existing 5,000 HUF offer.
Proof: Actual confirmation screenshot, payment-provider receipt, bounded before/after Sheet reads and a redacted screenshot of the matching raw test row. Use the real intake, never a manual append or mock handler. Calendar admin or sync-source access is not a prerequisite. If the test exposes a fault, choose the narrowest legitimate recovery.
PASS: genuine5,000HUF payment and accepted booking. Existing automatic processing delivered original sourceUID once to row177. Independent08:09:02–08:09:06UTC full-grid UID and row reads confirm exactly one unchanged record with correct identity/contact/service/appointment/source and paid marker. No sync repair/manual row or replacement payment. Configured cadence remains unknown, not a required extra gate.
D3 · Verify the campaign’s tracking signal
Give Meta a reliable measurable action while distinguishing intent from paid booking.
Criteria, constraints and evidence
Observable tests
Preserve
- Retain the nearest reliable Webflow event, preferably appointment_cta_click. Never label it a completed booking or paid attribution.
- Preserve consent behavior and unrelated tracking. No duplicate emitter, fabricated server event or blanket integration shutdown.
Proof: Exact GTM runtime/Tag Assistant evidence, controlled network receipts, Meta’s exact provider receipt and campaign-settings readback. Actual screenshots for GUI claims. Reuse earlier proof only after establishing that its configuration remains applicable.
Current GTM resource exactly matches prior verified desktop/mobile tests. Fresh action reached GA4 once and exact Meta Browser Processed once. Server deduplication remains unproved. Owner integration access is unavailable in the current session.
D4 · Keep the campaign operational
Apply evidenced fixes while concentrating the existing advertising budget.
Criteria, constraints and evidence
Observable tests
Preserve
- Preserve unrelated paused campaigns, the 5,000 HUF offer and the total 4,000 HUF/day configured budget. Pause rather than delete.
- Change audiences or assets only when business evidence supports it. No broad funnel rebuild or guarantee of future lead volume.
Proof: Exact object/settings readbacks, dated post-change insights and targeted repair receipts. Screenshot decisive changed interfaces. If no additional repair is justified, record the evidence and retain the verified configuration.
September28 exact-account readback: Active, disable_reason0, four selected ads, two image/copy pairs, 4,000HUF/day configured campaign budget. All four served September27. September26–27:9,047HUF and9,299impressions. No further ad changes justified or applied.
D5 · Give Sanyi an evidence-based answer
Explain the issue, the repair and the next business decision in plain Hungarian.
Criteria, constraints and evidence
Observable tests
Preserve
- Keep credentials and customer information private. Publish only redacted evidence.
- Do not send the draft, claim guaranteed leads, or call the whole goal complete while an essential diagnosis or test remains unproved.
Proof: The unsent message, reconciled evidence index and the deployed board. The follow-up is a concrete recommendation, not an invented completed future review.
Verified Hungarian draft is ready and unsent. It reconciles proved interruption/restoration, actual paid-source intake, acquisition cost, the CTA repair and explicit remaining causal/Meta limits. No complete-recovery or future-lead claim. Follow-up uses seven complete days of genuine paid outcomes, excludingQA.
Parent ↔ executor handoffExecution resumed
Execution resumed in the same Astra task. No new monitor was created. The real QA booking is paid and confirmed. Stripe captured5,000HUF after the original Google session completed its normal return. No replacement transaction. Before-test raw Sheet read ended at row176. After early negative reads, the original QA source arrived automatically as row177. Independent repeat confirms exactly one unchanged source-matched row. No source-owner login or sync repair is required for the completed intake test.
Evidence and executor contextPrivate receipts remain private
Meta account act_4078222949117912 · Pixel 755189613954638 · GTM-PWHBSLGB · raw Sheet tab Egyéni.
The existing Astra task owns implementation choices, recovery, testing and live updates after approval. Prior source and test receipts can be reused when still applicable.
Open decisions and recovery
Contract approved by Matt’s direct instruction to achieve this goal. Test-notification permission is settled. The original real booking is accepted and its5,000HUF payment is captured. The exact source UID is saved once in raw row177 and persists in independent repeat reads. The current paid journey passes. Meta owner integration proof and the historical post-restoration cause remain unresolved. If the real test reveals a missing or wrong Sheet row, Astra investigates that failure and uses the narrowest legitimate fix. Admin access may help a repair, but is not needed to attempt or observe the test.
Technical success cannot guarantee future lead volume. If causal evidence or an essential test remains unavailable, name the exact limit and preserve the resume point.
What the evidence now shows
The account-level delivery interruption is confirmed. Traffic returned before Friday’s complaint. No later successful paid consultation appears in the inspected source cohort, so missing Sheet records alone do not explain this paid-booking decline. The cause of the post-restoration payment gap is still unproved.
| Period | Spend HUF | Impressions | Outbound clicks | Landing visits | GA4 Meta sessions | CTA events | Paid / rows |
|---|---|---|---|---|---|---|---|
| Aug 1–25 | 50,444 | 106,847 | 1,403 | 1,247 | 1,427 | 60 | 9 / 9 |
| Aug 26–Sep 20 | 509 | 978 | 14 | 13 | 17 | 1 | 0 / 0 |
| Sep 21–25 | 13,825 | 12,800 | 257 | 209 | 235 | 9 | 0 / 0 |
| Sep 26–27 | 9,047 | 9,299 | 171 | 150 | 117* | 12* | 0 / 0 |
Paid consultations and matched rows are all-channel counts, not Meta-attributed sales or all inquiries. *September 26–27 GA4 data includes QA activity. Do not infer uplift. Payment coverage starts August 1 at 02:00 Budapest and ends September 28 at 08:52:54. September 28 is excluded from this period comparison.
Outbound CPC rose from 35.95 to 53.79 HUF. Paid-source sessions/day fell from 57.08 to 47.00. Engagement was 57.8% versus 60.0%. These observations locate a gap but do not isolate its cause. September 26 edits cannot explain the September 25 complaint.
Detailed diagnosis and limits · Independent source reconciliation
What remains necessary
Paid journey: the original clearly marked test is paid and confirmed. Google accepted the September29 18:30 consultation and Stripe captured5,000HUF. Returning through the original Google session completed the same transaction. The exact Calendar source UID subsequently arrived once in raw row177 by08:06:47UTC. Independent08:09:02–08:09:06UTC reads prove all required fields and exactly-one persistence. No sync repair or manual append was needed. Configured cadence is unknown, and owner sign-in is no longer required for this completed test.
Meta server proof: use an existing authorized owner integration session to inspect actual downstream evidence or verify an owner-supported one-event server exclusion before applying it. The current agency session cannot reach the owner portfolio. The browser receipt is proved, server deduplication is not.
Business cause: reconcile the actual paid test with the history. Do not claim a unique reason for historical customer abandonment from nine unmatched intent events.
Sanyi draft and next business decision
The Hungarian message is fact-checked and unsent. It reports the successful paid booking-to-Sheet test and states the remaining historical-cause and Meta server-proof limits clearly.
Read the unsent draft · Read the concrete follow-up rule
After essential tests pass, review seven complete Budapest days of genuine paid consultations and matching Sheet receipts, excluding QA. Keep 4,000 HUF/day configured budget. A paid source missing its raw row requires sync diagnosis. Zero real payments despite traffic and intent requires a focused booking/offer review before scaling. This is a recommendation, not a scheduled monitor or a completed future review.