{
  "generated_from": "Saved Meta API exports, parent GA4 aggregate, and reconciled all-channel payment/Sheet daily source CSV; this script performs normalization only.",
  "meta_as_of_utc": "2026-09-28T06:51:59.396080+00:00",
  "source_campaign_id": "120234472897790312",
  "periods": [
    {
      "period": "pre_2026-08-01_to_2026-08-25",
      "start": "2026-08-01",
      "end": "2026-08-25",
      "calendar_days": 25,
      "insight_delivery_days": 25,
      "meta_spend_huf": 50444.0,
      "meta_spend_per_calendar_day": 2017.76,
      "meta_impressions": 106847,
      "meta_impressions_per_calendar_day": 4273.88,
      "period_distinct_reach": 55842,
      "avg_daily_reach_only": 3925.76,
      "frequency": 1.913381,
      "cpm_huf": 472.11,
      "meta_all_clicks": 3900,
      "meta_ctr_pct": 3.65,
      "meta_cpc_huf": 12.93,
      "meta_outbound_clicks_period": 1403,
      "meta_outbound_cpc_huf": 35.95,
      "meta_inline_link_clicks": 1407,
      "meta_landing_page_views": 1247,
      "meta_custom_event_add_20_s_calls": 66,
      "ga4_paid_sessions": 1427,
      "ga4_engaged_sessions": 825,
      "ga4_appointment_cta_events": 60,
      "ga4_appointment_cta_events_per_session": 0.042,
      "source_window_note": "Nine succeeded 5,000-HUF consultations matched to nine distinct raw Sheet rows, latest Aug 24; all-channel, not Meta-attributed.",
      "succeeded_paid_consultations_all_channel": 9,
      "matched_raw_sheet_rows_all_channel": 9,
      "appointment_bookings": "UNKNOWN_NOT_JOINED",
      "ga4_source_status": "included_from_parent_aggregate_through_2026-09-27"
    },
    {
      "period": "billing_interruption_2026-08-26_to_2026-09-20",
      "start": "2026-08-26",
      "end": "2026-09-20",
      "calendar_days": 26,
      "insight_delivery_days": 1,
      "meta_spend_huf": 509.0,
      "meta_spend_per_calendar_day": 19.58,
      "meta_impressions": 978,
      "meta_impressions_per_calendar_day": 37.62,
      "period_distinct_reach": 942,
      "avg_daily_reach_only": 942.0,
      "frequency": 1.038217,
      "cpm_huf": 520.45,
      "meta_all_clicks": 43,
      "meta_ctr_pct": 4.397,
      "meta_cpc_huf": 11.84,
      "meta_outbound_clicks_period": 14,
      "meta_outbound_cpc_huf": 36.36,
      "meta_inline_link_clicks": 14,
      "meta_landing_page_views": 13,
      "meta_custom_event_add_20_s_calls": 1,
      "ga4_paid_sessions": 17,
      "ga4_engaged_sessions": 8,
      "ga4_appointment_cta_events": 1,
      "ga4_appointment_cta_events_per_session": 0.0588,
      "source_window_note": "No succeeded 5,000-HUF consultation payment or matched raw Sheet row in this period; all-channel count, not all inquiries or leads.",
      "succeeded_paid_consultations_all_channel": 0,
      "matched_raw_sheet_rows_all_channel": 0,
      "appointment_bookings": "UNKNOWN_NOT_JOINED",
      "ga4_source_status": "included_from_parent_aggregate_through_2026-09-27"
    },
    {
      "period": "restored_before_edits_2026-09-21_to_2026-09-25",
      "start": "2026-09-21",
      "end": "2026-09-25",
      "calendar_days": 5,
      "insight_delivery_days": 5,
      "meta_spend_huf": 13825.0,
      "meta_spend_per_calendar_day": 2765.0,
      "meta_impressions": 12800,
      "meta_impressions_per_calendar_day": 2560.0,
      "period_distinct_reach": 8810,
      "avg_daily_reach_only": 2212.2,
      "frequency": 1.452894,
      "cpm_huf": 1080.08,
      "meta_all_clicks": 643,
      "meta_ctr_pct": 5.023,
      "meta_cpc_huf": 21.5,
      "meta_outbound_clicks_period": 257,
      "meta_outbound_cpc_huf": 53.79,
      "meta_inline_link_clicks": 257,
      "meta_landing_page_views": 209,
      "meta_custom_event_add_20_s_calls": 8,
      "ga4_paid_sessions": 235,
      "ga4_engaged_sessions": 141,
      "ga4_appointment_cta_events": 9,
      "ga4_appointment_cta_events_per_session": 0.0383,
      "source_window_note": "No succeeded 5,000-HUF consultation payment or matched raw Sheet row in this period; all-channel count, not all inquiries or leads.",
      "succeeded_paid_consultations_all_channel": 0,
      "matched_raw_sheet_rows_all_channel": 0,
      "appointment_bookings": "UNKNOWN_NOT_JOINED",
      "ga4_source_status": "included_from_parent_aggregate_through_2026-09-27"
    },
    {
      "period": "after_changes_full_days_2026-09-26_to_2026-09-27",
      "start": "2026-09-26",
      "end": "2026-09-27",
      "calendar_days": 2,
      "insight_delivery_days": 2,
      "meta_spend_huf": 9047.0,
      "meta_spend_per_calendar_day": 4523.5,
      "meta_impressions": 9299,
      "meta_impressions_per_calendar_day": 4649.5,
      "period_distinct_reach": 7071,
      "avg_daily_reach_only": 3877.0,
      "frequency": 1.31509,
      "cpm_huf": 972.9,
      "meta_all_clicks": 463,
      "meta_ctr_pct": 4.979,
      "meta_cpc_huf": 19.54,
      "meta_outbound_clicks_period": 171,
      "meta_outbound_cpc_huf": 52.906433,
      "meta_inline_link_clicks": 171,
      "meta_landing_page_views": 150,
      "meta_custom_event_add_20_s_calls": 20,
      "ga4_paid_sessions": 117,
      "ga4_engaged_sessions": 53,
      "ga4_appointment_cta_events": 12,
      "ga4_appointment_cta_events_per_session": 0.1026,
      "source_window_note": "No succeeded 5,000-HUF consultation payment or matched raw Sheet row in this period; all-channel count, not all inquiries or leads.",
      "succeeded_paid_consultations_all_channel": 0,
      "matched_raw_sheet_rows_all_channel": 0,
      "appointment_bookings": "UNKNOWN_NOT_JOINED",
      "ga4_source_status": "included_from_parent_aggregate_through_2026-09-27"
    },
    {
      "period": "after_changes_partial_2026-09-28_as_of_0652_utc",
      "start": "2026-09-28",
      "end": "2026-09-28",
      "calendar_days": 1,
      "insight_delivery_days": 1,
      "meta_spend_huf": 1702.0,
      "meta_spend_per_calendar_day": 1702.0,
      "meta_impressions": 1659,
      "meta_impressions_per_calendar_day": 1659.0,
      "period_distinct_reach": "",
      "avg_daily_reach_only": 1468.0,
      "frequency": "",
      "cpm_huf": 1025.92,
      "meta_all_clicks": 79,
      "meta_ctr_pct": 4.762,
      "meta_cpc_huf": 21.54,
      "meta_outbound_clicks_period": "",
      "meta_outbound_cpc_huf": "",
      "meta_inline_link_clicks": 34,
      "meta_landing_page_views": 29,
      "meta_custom_event_add_20_s_calls": 3,
      "ga4_paid_sessions": null,
      "ga4_engaged_sessions": null,
      "ga4_appointment_cta_events": null,
      "ga4_appointment_cta_events_per_session": null,
      "source_window_note": "No succeeded 5,000-HUF consultation payment or matched raw Sheet row in this period; all-channel count, not all inquiries or leads.",
      "succeeded_paid_consultations_all_channel": 0,
      "matched_raw_sheet_rows_all_channel": 0,
      "appointment_bookings": "UNKNOWN_NOT_JOINED",
      "ga4_source_status": "not_queried_in_parent_export",
      "meta_source_status": "partial_current_day"
    }
  ],
  "business_source_cutoff_local": "2026-09-28 08:52:54 Europe/Budapest",
  "business_source_notes": [
    "Corrected Stripe account: nine succeeded 5,000-HUF consultation payments matched to nine distinct raw Sheet rows (opaque rows 168–176); latest Aug 24.",
    "Counts are all-channel. No successful payment or matched-row backlog is evidenced after Aug 24.",
    "Aug 1 begins at 02:00 Europe/Budapest, so first two hours are unavailable. Sep 28 payment/Sheet source is partial through 08:52:54 local; one open/unpaid QA checkout is excluded.",
    "Zero paid consultation counts do not imply zero inquiries, all leads, or that synchronization is functioning.",
    "Parent GA4 source export contains data through Sep 27 only. Sep 28 GA4 values are not queried, not zero."
  ],
  "definitions": {
    "ga4_paid_sources": [
      "fb / paidsocial",
      "ig / paidsocial",
      "th / paidsocial"
    ],
    "payment_sheet_counts": "Succeeded 5,000-HUF consultations matched to distinct raw Sheet rows by Europe/Budapest payment-created date; all-channel, not attributed to Meta.",
    "appointment_bookings": "Not joined in this ads evidence.",
    "daily_outbound_clicks": "Meta daily API omitted outbound_clicks; daily inline_link_clicks retained separately. Period aggregate outbound_clicks are reported as returned.",
    "ga4_sep28": "Not present in the parent GA4 export; kept unknown rather than treated as zero."
  },
  "meta_latest_period_aggregate_retrieved_at_utc": "2026-09-28T07:00:00.422931+00:00",
  "ga4_export_includes_through_local_date": "2026-09-27",
  "business_source_cutoff_utc": "2026-09-28T06:52:54Z"
}