Lovasember / decision map / revision 3
Two audiences. One coherent journey.
Make relevance, trust, applying and the next step clear before rebuilding the full funnel.
ConfirmedAssumptionOpen
1 · End-goal system
Inputs → audience journeys → a reviewable application and booking experience. Dashed boxes remain unanswered.
2 · Pathway to the goal
The existing material is an input. Its presence does not mean its quality has been accepted.
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