🐴 Lovasember · simple execution contract

Restore confidence in Meta lead flow

● IN PROGRESS

Keep the working lead campaign as it is, double its daily budget, prove delivery, and explain where enquiries may be lost.

Owner: Sol High executorUpdated: 25 Sep 20264 / 6 criteria verified

Goal and finish line

End goal: the existing lead campaign delivers with twice its previous daily budget, and Matt receives an evidence-backed answer about the lead gap.

Done means: Meta readback, delivery proof, lead-path findings, the remaining monthly-report items, and practical improvement recommendations agree.

Confirmed starting point

Meta account is enabled with no account-level disable reason.
The existing lead campaign, two ad sets and their ads are active.
Recent spend and impressions show delivery after the payment fix.
The monthly Notion/Slides branch has a completion receipt. The separate HTML pack needs its own check.

End goal system

Existing campaign

Preserve settings and active structure.

Budget ×2

Change only the campaign daily budget.

Verified delivery

Provider readback plus spend and impressions.

Usable leads

Check the actual enquiry path and evidence.

Route to the end state

Live Meta evidence

Account, campaign, ad sets, ads and daily insights.

Narrow update

Budget change with before and after receipt.

Lead-path test

Destination, CTA, form and handoff.

Report + decisions

Finish only missing report items and prioritize fixes.

Main handoff

Input

Meta account

Ground the delivery and budget decision.

Input

Prior task and report

Avoid duplicating completed work.

Output

Campaign receipt

Prove the exact applied change.

Output

Lead diagnosis

Locate any remaining loss or uncertainty.

Output

Monthly report

Complete the requested skill only where unfinished.

Output

Recommendations

Give Matt a ranked next action list.

Proof checklist

4 of 6 verified

Meta status and exact change

READY

Observable criteria

When the Lovasember account is inspected after the payment fix, then its status, active campaign, ad sets, ads and recent delivery appear in a dated private receipt.
When the existing lead campaign budget is changed once, then Meta readback shows exactly twice the prechange daily amount and unchanged campaign/ad-set/ad settings.
When the postchange campaign is opened in Ads Manager, then a screenshot shows the updated budget and active state, with an independent screenshot description attached.

Verified API budget diff: 2,000 → 4,000 HUF/day. Account, campaign, two ad sets and 16 ads active. Ads Manager screenshot and independent description pending.

Lead-path diagnosis

READY

Observable criteria

When the current ad destination and enquiry path are tested, then the receipt separates clicks, landing views, custom events, submitted enquiries and accepted leads, and names the first proven failure or unknown.

All 16 ads lead to the homepage. Meta reports 189 link clicks and 147 landing views across 21–25 Sep. Completed enquiries, accepted leads and sales remain UNKNOWN.

Monthly report and improvements

READY

Observable criteria

When the prior session gist and report receipts are checked, then already completed items are reused and any remaining required HTML report pack is finished and linked with its verification receipt.
When recent performance and the lead-path evidence are reviewed, then Matt receives ranked campaign recommendations with source, expected effect and a concrete check for success.

Monthly Notion/audio/Slides/PPTX receipt reused. Ranked fixes prepared. Four-deck completion remains in progress.

Constraints and open facts

Protect

Change only the daily budget on the existing active lead campaign. Preserve audiences, ads, creatives, objective, event and other settings.
Do not reactivate paused seasonal or sales campaigns merely because they exist.
Do not call a pixel event a lead or claim business results without evidence.
No login gate on this public board. Keep private evidence off this page.

Open facts

Whether any enquiry was received or accepted through the website/CRM during the payment interruption.
Whether the prior four-deck report pack has a complete delivery receipt.

Executor updates

Verified Meta change25 Sep 2026, 11:38 CEST

The active lead campaign budget changed once from 2,000 to 4,000 HUF/day. Provider readback shows ACTIVE. The two active ad sets and the paused sales campaign are unchanged.

Delivery and destination25 Sep 2026

Five dated days have spend and impressions. All 16 active ads link to the homepage. The site shows a booking route but also conflicting free and 5,000 HUF consultation wording. Meta pixel actions are not verified leads.

Report completionIn progress

The existing monthly Notion, audio and native Slides branch is complete. The separate four-deck HTML pack is being finished and checked. The ranked lead-path recommendations are prepared.