Matt’s settled decisions
Why: Keep the two entry routes, full A/B alternatives and latest scope corrections intact.
A complete, coherent review package for Rita, with useful choices for Matt and proof behind every client-facing URL.
End goal: Make every promised client-review asset inspectable at a verified public URL, with distinct alternatives and one unsent email guiding Rita through the package.
Done means: Matt can compare recommended and alternate ads, two landing routes, the email journey, fourteen daily units and the testimonial kit in one consistent website-derived design. Every page and link works in a bare unauthenticated URL, its key visual states have independent screenshot evidence, and Rita can see exactly which terms still need her decision.
The two gray inputs jointly feed the green review outputs. The five outputs are parallel parts of one package, not a causal sequence. The route diagram below shows the review and execution order.
Why: Keep the two entry routes, full A/B alternatives and latest scope corrections intact.
Why: Ground professional content, wording and visual identity in the eight completed audits and original material.
Why: Let Rita experience both ways into the offer and Matt compare the complete A/B approaches.
Why: Show useful content and each transition from video feedback to enrollment.
Why: Make every daily unit and original supporting document inspectable.
Why: Prepare six invitations and a practical interview and consent guide.
Why: Gather useful variants, recommendations and tested review URLs in one place.
Why: The unsent client email explains every URL and the decisions Rita needs to make.
Next: Matt chooses variants, then sends Rita the reviewed email separately.
A review of this contract comes first. A later explicit Launch starts one executor. Publication and evidence come before Matt selects what Rita sees.
Why: Matt checks scope and may annotate.
Why: Only a later Launch creates one executor.
Why: Reuse drafts and sources; resolve gaps.
Why: Verify URLs, paths, copy and screenshots.
Why: Compare A/B choices before Rita sees links.
Why: Unsent email tells her what to assess.
Executor read order after Launch: current decisions.md, landing-source-inventory.md, prior wrap-up, source audits and original material. Matt’s newest correction outranks an old draft; Rita’s direct comments and source documents outrank inferred copy. Reuse the partial local files only after checking them. Keep raw transcripts and private source material off public pages.
/Users/agency/Documents/Agty/KomplexLogopédia. Read plans/rita-review-package-20260924/decisions.md, landing-source-inventory.md, outputs/rita-review-20260924/wrap-up.md, the existing outputs/rita-review-20260924/drafts/ and site/, then the source items cited by the inventory. Existing drafts are starting points, not verified deliverables. Keep personal data, raw transcripts, credentials and unpublished originals outside public asset roots.After the first pilot, compare advertising both routes with advertising only the video/list-building entry and selling cohorts by email.
Propose a practical free-video intake cap. Rita confirms workload before any three-working-day promise goes live.
Recommend the strongest variants inside the shared index. Leave alternatives accessible without overwhelming the client email.
Give Matt and Rita one simple route through the package, with meaningful alternatives and a single visual identity.
outputs/rita-review-20260924/site/client-index.html · public client index URL pending verified publication. Resolve exact cited sources through the private landing-source inventory and record the final public URL after deployment.Deliver full free-video and direct-challenge paths from ad to simulated enrollment.
outputs/rita-review-20260924/site/campaign.html · public acquisition URL pending verified publication. Resolve exact cited sources through the private landing-source inventory and record the final public URL after deployment.Make the complete communication sequence useful, natural and ready for Rita’s content review.
outputs/rita-review-20260924/site/email-journey.html · public email journey URL pending verified publication. Resolve exact cited sources through the private landing-source inventory and record the final public URL after deployment.Preserve Rita’s six modules in fourteen daily units and a complete downloadable review library.
outputs/rita-review-20260924/site/course-library.html · public course library URL pending verified publication. Resolve exact cited sources through the private landing-source inventory and record the final public URL after deployment.Give Rita a complete invitation and interview kit and account for earlier client promises.
outputs/rita-review-20260924/site/testimonial-kit.html · public testimonial URL pending verified publication. Resolve exact cited sources through the private landing-source inventory and record the final public URL after deployment.Prove that the assembled package works and reads correctly on the actual review host.
outputs/rita-review-20260924/site/verification.html · private QA evidence plus public URL checks. Resolve exact cited sources through the private landing-source inventory and record the final public URL after deployment.Make the morning selection and client review easy without sending anything prematurely.
outputs/rita-review-20260924/drafts/email-draft-guided.md and email-draft-concise.md · private, unsent Rita drafts and morning overview. Resolve exact cited sources through the private landing-source inventory and record the verified public URLs referenced by the private drafts.