{
  "checked_at_utc": "2026-10-04T22:16:16.604349+00:00",
  "checked_at_budapest": "2026-10-05 00:16 Europe/Budapest",
  "business": "Clean-Tech Higiénia Egyéni Cég",
  "site": "https://www.tisztitoszerbolt.hu/",
  "state": "public_audit_complete_private_audit_pending_access",
  "draft": {
    "url": "https://mail.missiveapp.com/#conversations/a8db19bd-24a5-4e88-ac0c-76a167deb710",
    "unsent": true,
    "checked_at_utc": "2026-10-04T22:13:22.012501+00:00",
    "delivered_message_count": 0,
    "original_body_hash_matches": true,
    "recipient_matches_saved": true
  },
  "access": {
    "ga4": "12 accessible properties /13 streams inspected, no exact domain or measurement ID match",
    "ads": "6 manager customer records,5 client tracking ID comparisons and5 directly accessible metadata reads, no exact target match",
    "gsc": "OAuth and service-account inventories HTTP200, no exact shop domain",
    "gtm": "existing OAuth HTTP403",
    "meta": "6 accessible account names, no matching name. Meta usage/account ID remain unknown",
    "unas_optimonk": "No relevant local env or exact Notion/CRM credentials found. Current child hidden-session verification unavailable, priorOct2 login pages are dated evidence only",
    "notion": "Main CRM exact shop-name queries HTTP200 with0matches, agency access record and exact historical task inspected",
    "missive_domain": "visible conversations filtered by exact shop contact domain HTTP200 with0results",
    "limit": "Absence in inspected inventories does not establish global absence or another operator access."
  },
  "public_findings": [
    {
      "priority": "P1",
      "fact": "Tracking IDs remain installed",
      "implication": "Reconcile real orders after access. Installed tags do not prove purchase accuracy."
    },
    {
      "priority": "P2",
      "fact": "Home title and TORK description typos persist, Blog metadata still generic, H1 absent on home/categories/blog",
      "implication": "Small specific content/template fixes are ready to implement after admin access."
    },
    {
      "priority": "P2",
      "fact": "Valid sitemap has918unique URLs,0duplicates, all5audited routes present",
      "implication": "Technical presence does not prove indexing or ranking."
    },
    {
      "priority": "P2",
      "fact": "VIALLI K4 Product structured data says5690HUF andInStock",
      "implication": "Preserve clear pricing and compatibility, owner must validate inventory."
    }
  ],
  "proposed_strategy": {
    "window": "8-week pilot proposed after measurement audit,28complete days baseline with90dayscontext",
    "scope": "One paid channel, at most2sequential popup hypotheses,5small UNAS page changes",
    "primary_metric": "Adjusted net contribution after product, discount, shipping/payment and advertising costs, management fee shown separately",
    "fee": "No webshop fee or budget agreed. Free initial audit, actual pilot price depends on verified workload and unit economics.",
    "guarantee": "Fee-refund negotiation draft only. No binding promise or numeric uplift without baseline.",
    "owners": "Matt owns scope and proposal. The shop owner supplies stock, margins and orders. Renáta can coordinate invitations. Norbi only takes a role after availability is confirmed."
  },
  "manual_cards": [
    {
      "id": "webshop-send-forward",
      "color": "red",
      "title": "Send or forward the prepared access request",
      "owner": "Matt, then Péter",
      "condition": "The current saved draft is still unsent",
      "steps": [
        "Open the saved Missive draft and inspect the preserved recipient and request",
        "Matt sends only when he chooses or explicitly authorizes recipient/channel/purpose",
        "Péter forwards it to Renáta and requests cooperation"
      ],
      "url": "https://mail.missiveapp.com/#conversations/a8db19bd-24a5-4e88-ac0c-76a167deb710",
      "done_criterion": "A sent receipt and forward/coordinator acknowledgement exist. Draft creation alone does not complete this step."
    },
    {
      "id": "webshop-invitations",
      "color": "red",
      "title": "Provide exact shop account invitations or owner exports",
      "owner": "Renáta and existing shop/account owners",
      "condition": "The private audit still lacks an exact authenticated shop match.",
      "steps": [
        "Identify numeric GA4 property and Ads customer ID, exact GTM container, matching Search Console property, UNAS shop admin and OptiMonk account244680.",
        "Use the invitee addresses preserved in the private draft, with audit-capable access. Preserve existing owners.",
        "If Meta is used, identify its exact ad account and dataset.",
        "Provide order, cost, refund, stock and margin exports for28and90days if an API route is unavailable."
      ],
      "urls": [
        "https://analytics.google.com/",
        "https://ads.google.com/",
        "https://tagmanager.google.com/",
        "https://search.google.com/search-console",
        "https://unas.hu/belepes",
        "https://www.optimonk.com/",
        "https://business.facebook.com/"
      ],
      "done_criterion": "Harmless authenticated reads match the exact shop and usable data exists for matching windows. A tag or account name alone does not prove access."
    },
    {
      "id": "webshop-pilot-terms",
      "color": "red",
      "title": "Choose the pilot terms after the completed account audit",
      "owner": "Matt and shop owner",
      "condition": "Commercial terms and baseline are not agreed.",
      "steps": [
        "Review the proposed one-channel, two-test, five-page scope.",
        "Agree HUF fee, VAT treatment, media budget, measured contribution baseline, target, window and refund, sample and stock rules.",
        "Confirm accountable delivery capacity, including Norbi if participating."
      ],
      "url": "https://mail.missiveapp.com/#conversations/a8db19bd-24a5-4e88-ac0c-76a167deb710",
      "done_criterion": "Explicit agreed scope and commercial conditions recorded. Current strategy is a proposal only."
    }
  ],
  "screenshot_proofs": [
    {
      "path": "/Users/agency/Documents/Agty/KERTÚJÍTÓK/.tmp/overnight-2026-10-02/webshop/evidence/home-popup-desktop.png",
      "date": "2026-10-02",
      "status": "historical existing-site observation, no fresh current pass"
    },
    {
      "path": "/Users/agency/Documents/Agty/KERTÚJÍTÓK/.tmp/overnight-2026-10-02/webshop/evidence/home-desktop.png",
      "date": "2026-10-02",
      "status": "historical existing-site observation, no fresh current pass"
    },
    {
      "path": "/Users/agency/Documents/Agty/KERTÚJÍTÓK/.tmp/overnight-2026-10-02/webshop/evidence/kiehl-category-desktop.png",
      "date": "2026-10-02",
      "status": "historical existing-site observation, no fresh current pass"
    },
    {
      "path": "/Users/agency/Documents/Agty/KERTÚJÍTÓK/.tmp/overnight-2026-10-02/webshop/evidence/product-desktop.png",
      "date": "2026-10-02",
      "status": "historical existing-site observation, no fresh current pass"
    }
  ],
  "limits": [
    "No current authenticated shop performance or order baseline.",
    "No fresh visual, mobile or checkout proof.",
    "No client message, campaign change, purchase, binding price or guarantee.",
    "Parent owns public publication. This packet contains no HTML."
  ]
}