# tisztitoszerbolt.hu: proposed next steps

The refreshed public audit is complete. The private account audit needs verified shop invitations or owner exports. The existing Missive access draft remains unsent as checked at 2026-10-04 22:13:22 UTC, 2026-10-05 00:13 Budapest. No client message was sent, account changed or fee promised.

Start with measurement, then a small shop and popup experiment. The live shop has usable category copy and clear product compatibility information. A full rebuild is not supported by this audit.

| Order | Proposed work | Concrete review / outcome |
|---|---|---|
| 1 | Identify exact GA4 property for G-240RWZJDCS, Ads customer behind AW-1057221144, GTM-MBDP88C, Search Console domain, UNAS shop and OptiMonk244680. Check Meta only if used. | Harmless authenticated read of the matching domain or account. No other client's numbers. |
| 2 | Reconcile UNAS confirmed orders with GA4 purchase and Ads conversion definitions using existing completed orders. | Unique transaction_id, HUF value, net/gross consistency, cancellations/refunds and duplicate purchase rules. Visitor counts and configured conversions stay separate from paid orders. |
| 3 | Establish the 28 complete days before pilot and 90 days context. | Net confirmed sales, fulfilled order count, AOV, product gross margin, media cost, shipping/payment/discount costs. Add returning/new split and inventory changes. Missing inputs stay unavailable. |
| 4 | Correct the existing home title typo, TORK description typo and blog title/description. Give the home/category/blog pages meaningful heading hierarchy. | Source readback plus mobile/desktop QA after changes. Existing URLs and product data retained. Heading changes carry no ranking promise. |
| 5 | Prioritize KIEHL and TORK category choice help, compatible paper on VIALLI K4, and prominent actual shipping terms near purchase decisions. | Existing shipping page currently states 1,990HUF below its50,000HUF free-shipping threshold and2–5 working-day fulfilment conditional on stock/capacity. Admin owner validates exact threshold boundary and availability before reuse. |
| 6 | First popup experiment: existing control versus a smaller delayed category-specific variant. Test a second hypothesis only after reviewing the first. | Use URL/traffic-source targeting supported by current OptiMonk docs. Confirm this legacy account's actual plan and admin rules. Do not promise individual organic keywords or assume report UTM dimensions are targeting rules. Primary result is confirmed orders per eligible visitor, with net margin and abandonment guardrails. |
| 7 | Choose one paid channel and one margin-positive product family after account audit. | Compare brand/nonbrand separately. Select campaign type from observed search demand, feed/stock quality and current results. No budget increase before unit economics. |

A proposed eight-week pilot is a planning option, not an accepted period. Report every two weeks, compare the pilot's last28 complete days with the baseline using the same weekday structure and attribution rule, and close orders after cancellation/refund adjustment. Low traffic does not prove an experiment winner. Agree an adequate sample and comparison method before launch, based on actual traffic and detectable effect.

The proposed primary business measure is adjusted net sales minus product acquisition cost, business-funded discounts, shipping/payment costs and advertising spend. Show management fee separately to determine whether improvement covers it. Support with confirmed orders, AOV, cost/order and gross revenue ROAS clearly labeled as supporting measures. No fabricated baseline, forecast or success claim.

No accepted webshop price or media budget was recovered. The first audit is free under the meeting proposal. Quote the actual pilot fee in HUF, VAT treatment and workload only after the account audit. The garden engagement's65,000HUF fee is a separate agreement and is not webshop price evidence. A fee-refund arrangement if an agreed economic improvement is not achieved remains a negotiation draft. Define metric, fee, window, refund rule, sample, stock conditions and interruptions in writing before committing. This document does not bind Matt.

Matt owns scope, the eventual offer and accountable delivery. The shop owner validates margin, stock and financial inputs. Péter can forward the saved access request to Renáta, who can coordinate the present owners' invitations. Norbi's delivery role and availability remain unconfirmed.

Fresh public evidence: six HTML pages, robots and sitemap index return200. Current sitemap gzip parses918 unique URLs with all five audited commercial/content routes present. Source still has home “teremékek”, TORK “temékek”, Blog metadata, missing H1 on home/KIEHL/TORK/blog, and Product structured data price5690HUF/InStock on VIALLI K4. Source states stock, it does not prove real inventory. Public tags exist, purchase tracking accuracy remains unverified.

The Oct2 screenshot proofs are historical examples of the existing site, including a full-screen popup. No fresh visual/mobile/cart/payment proof is claimed. Hidden browser session verification could not complete in the child runtime, which rejects visibility control. This is a verification limit, separate from the authenticated API evidence.

Sources: [shop identity and shipping](https://www.tisztitoszerbolt.hu/shop_contact.php), [KIEHL](https://www.tisztitoszerbolt.hu/kiehl_tisztitoszer), [TORK](https://www.tisztitoszerbolt.hu/tork_higienia), [VIALLI K4](https://www.tisztitoszerbolt.hu/spd/658/VIALLI-keztorlo-papir-adagolo-K4), [blog](https://www.tisztitoszerbolt.hu/blog), [OptiMonk URL targeting](https://support.optimonk.com/en/articles/current-page-url-rule), [OptiMonk source targeting and current limits](https://support.optimonk.com/en/articles/visitor-attribute-targeting).